Now I realize this is probably a design feature to making things "easier," though I find it complete absurd.The order of items in the various menus changes depending on the "context". For example, sometimes "delete" is the first item in a menu, sometimes its "store", etc.
Before you are familar with the phone this may be "useful". However, once you are comfortable using it, it slows you down and opens the door for mistakes. I am constantly selecting "store" when I want "delete".
There is no reason delete can't always be the first item on the menu, or always in the same place.
